01 · The problem
A local butcher needed a credible online presence and a practical way to reward regular customers, at a busy counter where nobody has time for apps, cards or scanners.
The Butcher is the Chef · Client project A loyalty programme that runs on a phone number.
A shopfront website and a counter-side loyalty system that needs no app, no card and no scanner.
- Client
- The Butcher is the Chef
- Year
- 2026
- Industry
- Retail & hospitality
- Services
- Website design & build
- Loyalty system
- Staff till screen
- Owner controls
- Stack
- JavaScript
- Node
- Postgres
- Vercel
- Product
- butcheristhechef.com.au
02 · What the client asked for
A shopfront website, and a loyalty scheme simple enough for customers to join in seconds and for staff to use during a rush.
03 · What was needed
- Sign-up with just a name and mobile number
- A till flow staff can complete in a few taps
- Separate access, so counter staff can record sales without seeing takings or changing balances
- A way for the owner to give bonus points and fix mistakes
- A record of every change, so nothing is ever lost
04 · How we solved it
Customers join with their name and mobile number, and can check their points on their own phone at any time.
At the till, staff enter the last four digits of the customer’s mobile and the sale amount. Points accrue, and when a reward is ready a redeem button appears so the discount comes off the sale.
Staff and owner use different PINs. Counter staff can take sales but cannot see takings or change anyone’s balance; the owner screen shows the day’s summary, finds customers, gives bonus points and corrects mistakes. Every change is written to a ledger with a reason, and the points rules can be adjusted without changing code.
05 · What VareonHQ delivered
- Website design & build
- Loyalty system
- Staff till screen
- Owner controls
Customers earn rewards with nothing more than their phone number, and the owner keeps clear control of staff access and the loyalty ledger.
Services involved
Other projects
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