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SEO & AEO in Brisbane

Found on Google. Named by AI.

Customers now search on Google, in Maps and in AI assistants such as ChatGPT, Gemini and Perplexity. SEO makes sure your website ranks for the services people look for. AEO, answer engine optimisation, makes sure AI assistants understand your business well enough to recommend it and cite your site.

Book a free 30-minute callWhat’s included
Example Google results for a local physio, with the map listing, an AI Overview and the clinic's website

SEO & AEO

What’s included

  1. 01

    Technical SEO

    Site speed, crawling, indexing, metadata, internal links and redirects. The foundations that let search engines find and rank every important page.

    Site audits · Core Web Vitals · Indexing

    Learn more
  2. 03

    Answer engine optimisation

    Question-led content with clear, direct answers, written so AI assistants can quote it accurately and point to your site as the source.

    Question research · Answer content · AI citations

    Learn more
  3. 04

    Structured data

    Schema markup that states who you are, what you offer, where you operate and when you are open, in a format search engines and AI systems read directly.

    Organisation & service schema · FAQ schema · Local business schema

    Learn more
  4. 05

    Content & conversion

    Service pages, FAQs and articles planned around real search demand, with a clear next step on every page so visits turn into enquiries.

    Content planning · Service pages · Enquiry paths

    Learn more
  5. 06

    Visibility reporting

    Rankings, traffic, enquiries and AI answer visibility, reported against the priorities agreed at the start.

    Rankings · Enquiry tracking · Answer visibility

    Learn more

Signs your business is hard to find

  • Competitors show up and you don’t

    Search your main service and suburb. If others appear in the map results and AI answers and you don’t, customers never get to compare you.

  • AI assistants recommend someone else

    Ask ChatGPT who to call for what you do in your area. More customers now ask this before they search.

  • Your Google profile is incomplete

    Missing services, hours, photos or reviews make the profile less likely to show, and less likely to be chosen when it does.

  • Your details differ across the web

    Different names, addresses or hours on your site, profile and directories make search engines and AI tools less sure you are the same business.

  • Traffic arrives but enquiries don’t

    Visitors land on pages that don’t answer their question or make the next step clear.

  • You can’t tell what’s working

    Without tracking you can’t see which searches or pages bring in work.

Is SEO & AEO right for you?

A good fit if

  • Customers search for what you do in your area
  • You can commit to at least three months
  • You will answer questions about your services so the content is accurate
  • You want progress measured, including in AI answers
  • Your website can be edited, or you are open to rebuilding it

Probably not the right fit if

  • You need enquiries next week. Google Ads will work faster
  • You want guaranteed rankings. Nobody can honestly promise them
  • Nobody searches for your service online. Referrals and outreach will do more

SEO, AEO and ads: what each does

SEOAEOGoogle Ads
GoalRank in search resultsBe named in AI answers and answer boxesAppear at the top straight away
Time to results2–6 months3–6 monthsDays
Ongoing costYour time or a programmeYour time or a programmeEvery click
Lasts after you stopLargelyLargelyNo
Main workTechnical fixes, pages, links, reviewsClear answers, structured data, consistent detailsKeywords, ads, landing pages
Best forSteady long-term enquiriesBeing the recommended choiceTesting demand and quick wins

Why work with a studio that also builds websites

Most SEO agencies can only recommend fixes, then wait for your web developer to make them. We make the technical fixes, structured data and page changes ourselves, wherever your platform allows, so recommendations become live changes instead of sitting in a report.

How we measure AI visibility

The audit asks ChatGPT, Google AI Overviews and Perplexity 12 questions your customers actually ask, on two different days, because the answers change. We record whether you’re mentioned, whether your site is cited and who is named instead, compared with 3 local competitors. On a monthly programme, your AI visibility scorecard tracks the same questions every month, and you see the answers themselves, not just a score.

What you get

What you have at handover.

  • An audit and agreed priorities
  • Technical fixes and structured data in place
  • Content planned and published
  • Regular reporting against agreed measures

You own it.

The code and intellectual property transfer to you on final payment, into your own repository.

Documented.

Every build is handed over with documentation, so your team or another developer can maintain it.

Supported in writing.

A written agreement defines what we maintain after launch and the response times you can expect.

How it runs

How an SEO & AEO project runs

Fixed scope and price before work starts, working results to review at every stage, and one team from first call to launch.

  1. Week 1

    Audit

    The AI & Search Visibility Audit: where you appear today, why competitors are chosen instead, and a prioritised fix list.

  2. Weeks 2–4

    Foundations

    Technical fixes, structured data, Google profile, directory listings and the most important pages rewritten.

  3. Months 2–3

    Content

    New pages and articles that answer the questions customers ask, and review-gathering from past clients.

  4. Monthly

    Measure and adjust

    A monthly scorecard of search and AI visibility, and a short call to agree the next priorities.

Packages

What you get

Every project is priced on its scope, with a fixed quote after a free 30-minute call, before any work starts.

Start here

AI & Search Visibility Audit

$950

Fixed priceDelivered within 5 business days

Included

  • 12 customer questions checked in ChatGPT, Google AI Overviews and Perplexity, on two different days
  • Technical SEO review of your website (up to 50 pages)
  • Your Google Business Profile and 10 main directories checked for matching details
  • Comparison with 3 local competitors
  • A prioritised fix list and a 45-minute call to go through it

Not included

  • Making the fixes (see Foundation setup)

The $950 comes off Foundation setup if you book it within 30 days.

Foundation setup

Quoted on the auditUsually 3–4 weeks

Included

  • The audit fixes made on your site, where the platform allows
  • Structured data for your business, services and FAQs
  • Google Business Profile completed and tuned
  • Listings created or corrected on 5 key directories
  • Up to 3 service or location pages rewritten for search and AI answers
  • Search Console, Bing and Analytics set up with enquiry tracking, plus a baseline report

Not included

  • Rebuilding your website
  • Link-building campaigns
  • Running Google Ads

Monthly SEO & AEO

Fixed quoteMinimum 3 months, then month to month

Included

  • Monthly AI visibility scorecard
  • New content each month: 1 to 4 articles or FAQ pages, by plan
  • Technical monitoring and fixes: 3 to 10 hours, by plan
  • Google Business Profile posts
  • Review-gathering support on the larger plans
  • A monthly report and call

Not included

  • Google Ads spend or management
  • Guaranteed rankings

Book a free 30-minute callOr send us the details

What moves the price

  • How competitive your area is

    A niche service in one suburb needs less work than a common service across a city.

  • The state of your site

    A site that can be edited easily is quicker to fix than one that needs rebuilding.

  • How much content is needed

    More services and locations need more pages.

  • Reviews and links

    Building reviews and mentions from other sites takes steady work over months.

Example: this website

Measured every month

We run our own AI visibility scorecard on vareonhq.com every month: thirteen customer questions across Google, Bing, ChatGPT and Perplexity. We apply changes to our own site first, so what we recommend has been tested on a live business.

Where we work

Questions about SEO & AEO

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Free guide

Is your website quietly losing you enquiries?

A free guide to the seven reasons small business websites don't bring in work, with a two-minute check and a practical fix for each. What's inside

We'll only use your email to send the guide and these tips. See our privacy policy.

Questions

Frequently asked questions

How much does it cost?

Start with the $950 AI & Search Visibility Audit, which shows where you stand and what to fix first. Setup and monthly work are quoted on what the audit finds. You get a fixed quote after a free 30-minute call, before any work starts.

How long does it take?

AI & Search Visibility Audit: delivered within 5 business days; Foundation setup: usually 3–4 weeks; Monthly SEO & AEO: minimum 3 months, then month to month. We confirm the timeline with the quote, before any work starts.

What is AEO?

Answer engine optimisation makes your business easy for AI assistants and search answer features to understand, trust and cite. It relies on clear, question-led content, structured data and consistent information about your business across the web.

What is the difference between SEO and AEO?

SEO helps your pages rank in search results. AEO helps your business appear in the answer itself, whether that is an AI assistant’s reply or a featured answer in search. They share the same foundations.

Can you guarantee first place on Google?

No, and be wary of anyone who does. We guarantee the work in the plan and report progress honestly every month.

Can you work on a website you did not build?

Yes. The audit covers your current site, and the Foundation setup makes the fixes wherever the platform allows.

Why is there a three-month minimum?

Search engines take weeks to pick up changes and months to reward content. Three months is the shortest period where progress can be measured fairly.

Do you manage Google Ads too?

We can, quoted separately. Ads are the fastest way to test demand while SEO and AEO build up.

More services

The rest of the build.

Enquire

Talk to us about SEO & AEO.

Tell us what you are working on and what you need. An outline is enough to start. We reply within one business day.

Prefer email? hello@vareonhq.com