SEO & AEO
Visibility reporting
Rankings, traffic, enquiries and AI answer visibility, reported against agreed priorities.
What is visibility reporting?
Visibility reporting is a regular, plain-English update on how easily customers find you: where you rank, the search traffic you get, the enquiries it brings and how AI assistants such as ChatGPT, Google AI Overviews and Perplexity describe your business. Every report ends with what to do next.
What problem does visibility reporting solve?
Many SEO reports are long lists of numbers that never connect to the thing an owner cares about: enquiries. Impressions go up, a keyword moves two places, and nobody can say whether the work is paying for itself.
Useful reporting starts by agreeing the few measures that matter and the starting point. Each month shows what changed, what it brought in and what we recommend next, including where AI assistants name you and where they name a competitor instead.
What you get
Regular, readable reporting on the measures agreed at the start, including how AI assistants describe you.
Visibility reporting
What’s included
Agreed measures and a baseline
What success looks like, and where you started, set out at the beginning.
AI visibility scorecard
Customer questions checked each month in ChatGPT, Google AI Overviews and Perplexity.
Rankings and search traffic
For the searches that bring in work, not vanity keywords.
Enquiries by source
Calls, forms and bookings tracked back to where they came from.
Plain-English summary
A short report you can read in five minutes, with detail behind it if you want it.
A monthly call
Talk through the results and agree the next month’s priorities.
Who visibility reporting suits
A good fit for
- Monthly SEO & AEO clients. Reporting is how the programme is steered.
- Owners who want straight answers. Is it working, and what should we do next?
- Businesses comparing channels. Search judged on enquiries, alongside ads and referrals.
Probably not the right fit if
- You only want a one-off check. The $950 audit gives a snapshot without ongoing reporting.
- Nothing on the site is tracked and you don’t want it to be. Reports need data behind them.
- You want reports without any work behind them. Reporting comes with the monthly programme.
How it works
How it works
- 01
Agree the measures
What success looks like, and the starting point.
- 02
Report regularly
A short, readable summary on a set schedule.
- 03
Decide
Each report ends with what to do next.
When do we get the first report?
The baseline report comes at the end of Foundation setup, usually 3–4 weeks in. Monthly reports start with the monthly programme, which runs for a minimum of 3 months, then month to month.
How much does visibility reporting cost?
It’s included in the monthly SEO & AEO programme, along with the monthly report and call. The programme is quoted on what the $950 AI & Search Visibility Audit finds.
Questions
About visibility reporting
How often do we get reports?
Usually monthly, agreed at the start of the programme.
Can you track enquiries, not just traffic?
Yes. Enquiry tracking is set up so reports show what search actually brings in.
How do you measure AI visibility?
We ask ChatGPT, Google AI Overviews and Perplexity the questions your customers ask and record whether you’re named, how you’re described and who’s named instead. Answers vary, so we track the pattern over time.
Do you guarantee rankings?
No. Nobody can honestly guarantee rankings or AI recommendations. We report what changed and what we think will move it next.
Can we see the raw data?
Yes. Search Console and Analytics stay in your accounts, so you can look at everything the reports are built from.
Further reading
SEO & AEO
More in SEO & AEO
- Technical SEOSpeed, crawling, indexing and structure: the foundations that let pages rank.
- Local searchHelp relevant local customers understand where you operate, what you offer and how to contact you.
- Answer engine optimisationClear answers, reliable evidence and accessible content that AI assistants can understand and cite.
- Structured dataSchema markup that states who you are, what you offer and where you operate.
- Content & conversionImprove the journey from discovering your business to starting a useful enquiry.
- All of SEO & AEOThe full service, related work and questions.
Enquire
Talk to us about visibility reporting.
Tell us what you are working on and what you need. An outline is enough to start. We reply within one business day.
Prefer email? hello@vareonhq.com