Websites
Landing pages
Focused pages for one service, campaign or location, with tracking from day one.
What is a landing page?
A landing page is a focused page for one service, campaign or location, with one message and one action, such as a call, a booking or an enquiry. It matches where visitors arrive from, and it’s tracked from the first visitor, so you can see what each campaign brings in.
What problem does a landing page solve?
When an ad or a social post sends people to your homepage, they have to hunt for the thing they clicked on, and many leave. Because everything lands in the same place, it’s also hard to tell which campaign produced which enquiry.
A landing page picks up exactly where the ad left off, answers the questions that matter for that one offer, and asks for one action. Tracking shows what each page produces.
What you get
A page with one message and one action, measured from launch, so you can see what each campaign or service page brings in.
Landing pages
What’s included
Message and structure
A headline that matches the ad or search, then the offer, the proof and the answers people need before they act.
Design and build
Built in your site’s design system, so it looks like part of your business, not a bolt-on.
Built for phones first
Most ad clicks come from phones, so the page is designed and checked on mobile first.
Enquiry or booking form
One form or button, with spam protection, sent straight to you.
Conversion tracking
Form submissions and bookings recorded in analytics from the first visitor.
Variations for testing
Alternative headlines or offers, where you have enough traffic to compare them.
Who landing pages suit
A good fit for
- Paid search and social campaigns. Each campaign gets a page that matches its message.
- A single service you want to grow. A focused page often converts better than a general service page.
- Launches, offers and events. A page for the moment, without changing the rest of your site.
Probably not the right fit if
- You aren’t running campaigns and sell one main service. A strong service page may be enough.
- You want lots of near-identical pages to rank in search. Thin pages can do more harm than good.
- You don’t have a clear offer yet. Work that out first, and the page will be easy.
How it works
How it works
- 01
Define the one action
What the visitor should do, and what they need to know before doing it.
- 02
Build and measure
The page ships with tracking in place, so results are visible from the first visitor.
- 03
Improve
Adjust the message, proof or form based on real behaviour.
How long does a landing page take?
A single landing page is much quicker than a full website. We confirm the timeline in your fixed quote, and the page goes live with tracking already in place.
How much does a landing page cost?
A landing page is quoted on its own or as part of a website build, depending on the copywriting and integrations it needs. You get a fixed quote after a free 30-minute call, before any work starts.
Related work
Built and in production.
Questions
About landing pages
How is a landing page different from a service page?
A landing page is built for one audience arriving from one place, with a single action. A service page serves everyone researching that service. Many businesses need both.
What should a landing page include?
A headline that matches the ad or search, the offer and its price if you can say it, proof such as reviews or examples, answers to the main objections, and one form or button. Everything else is a distraction.
Can you build landing pages on our existing site?
Usually, yes. We build within your current site where it allows, or as standalone pages that match your brand.
Do you set up tracking for our ads?
Yes. Every landing page ships with conversion tracking and analytics events, so form submissions and bookings are recorded from the first visitor.
Should we test different versions?
Where there’s enough traffic, yes. With low traffic, a test takes too long to give a clear answer, so we focus on getting the message right first.
Further reading
Websites
More in Websites
- Website designArt direction, layout and typography built around your brand and the customers you want.
- Web developmentHand-built, fast and accessible websites in clean, documented code.
- CMS buildsYour team edits pages, services and articles without calling a developer.
- Performance & technical SEOFast pages, clean structure and schema, so search engines can crawl and understand every page.
- All of websitesThe full service, related work and questions.
Enquire
Talk to us about landing pages.
Tell us what you are working on and what you need. An outline is enough to start. We reply within one business day.
Prefer email? hello@vareonhq.com